Hi there,I hope you guys can use this one.CheersJensWord Count: 1015Title: How to Get Tons of Search Engine Traffic WITHOUT being in the Top 10 Rankings on GoogleSummary: Using content rich web pages can be the easiest way toincrease your search engine traffic dramatically, in arelatively short time.You are free to use the article on your web site or in yournewsletter provided that the article is unchanged and theresource box are published intact.----------------------------------------------------------How to Get TONS of Search Engine Traffic WITHOUT being in theTop 10 Rankings on GoogleI have a problem with search engine optimization. Or rather the waythat most people try to apply it. Everyone is trying to get that elusiveTop 10 ranking for some or other major keyword or key phrase and letus be realistic. How many top 10 ranking are there on Google for a specific keywordor phrase? - Ten!How many web pages can get Top 10 rankings on Google for aspecific keyword or phrase? - Ten!Even the search engine optimization specialists sit with this problem ?of all the SEO specialists on the Net only 10 can be ranked in the Top10 on Google! Makes you think, doesn't it?And that's not all! What if you rank #1 on Google but no-one looks forthe keyword you rank on? You still will not get any traffic.So what are you to do?One of the biggest search engine traffic generators to you web site isto have good content rich web pages. And this is one area where somany web sites fail.I'm going to explain this with an example.Let's say you are selling swimming pools.According to Overture there were 263,297 searches for "swimmingpool(s)" in June.
Wow, that looks great! However, according to Googlethere are 2,6 MILLION web pages when you search for "swimmingpool" and nearly 1 Million when you search for "swimming pools" ?tough competition.So, if you focus on that one key phrase you will have your work cut outfor you to get to the top - not impossible, but difficult.So what are you to do?A mistake many business web sites make is to focus so much on the"business" that they forget about providing "information", which is whymost people come to the Internet.Let's look at this whole issue logically. Why do people browse the Net?To look for information. If they came to buy stuff we would all makeoodles of boodle, wouldn't we? People doing searches look forinformation about a topic, they click on the pages that are listed on thesearch engines to see if they can get that information, if they can't theyclick away, never to return.If they find information, they stay and look around and they just mightbuy what you have to offer, or come back later to buy.So let's get back to the swimming pools.According to Overture these are some of the swimming pool relatedsearches: 19281
swimming pool accessory 19243
swimming pool toy 12355
swimming pool design 9431
swimming pool heater 9209
swimming pool filter 8376
swimming pool cover 7764
swimming pool pump 7563
swimming pool maintenance 5486
swimming pool slide 5310
swimming pool chemical 4865
swimming pool care 3677
swimming pool repair 2803
swimming pool deck 2581
swimming pool kit 2533
swimming pool construction 1157
swimming pool solar heater 1156
swimming pool plan 1122
swimming pool landscaping 1120
swimming pool cleaning 1099
building a swimming pool 1079
swimming pool safety 1045
swimming pool waterfall 843
do it yourself swimming pool 690
swimming pool algae 661
swimming pool financingLet's start at the bottom.661 people were looking for information about swimming poolfinancing. A good article on your web site about "how to finance yourswimming pool" can attract a fair number of them, once it is listed on the search engines, visitors which you otherwise would not have had.7,563 people were looking for information on swimming pool maintenance. A series of articles on pool maintenance will surely attract a good proportion of those people.12,355 people looked for information on swimming pool design.
A series of articles on the various aspects of swimming pool design will definitely get some of those people to your web site.Content pages get picked up by the search engines, and the good thing is:you can target content pages very specifically to single keywords or phrases,
to be found on the search engines when people do specific searches. Again,
if the information they offer are what people are looking for, they will stay on your site longer, but more importantly, these are NEW visitors who wouldn't have visited your web site otherwise.But that's not all!Tell me, why should a visitor come back to your web site? What do you have to offer the visitor who doesn't want to buy your product today? Is there anything to keep him/her or to bring them back?Decent content pages, that offer good information, will bring visitors back to your web site, especially if you can convince them that it is worth their while to sign up for your newsletter.And still it's not the end!Just to expand on an aspect I touched on in the previous points, content pages make your web site "sticky". "Sticky" is the term used to describe the fact that
people stay on your web site, browse your site, and look around. The longer you can get people to visit your web site the better your chances of eventually doing business with them. By giving people good content, you give them reason to browse your web site.So to summarise:Content pages -attracts new visitors?encourages return visits?encourages people to sign up for your mailing list/newsletter?make your web site "sticky"So let's make our web sites sticky traffic generators.
Look at your products and services; find aspects of these to build your content with. Heh, obviously your content pages must bear some relation to your products and services - Write about something that will interest your target market.Have fun with this one!CheersJens==================================================Jens du Plessis is the author of Get Listed, Get Ranked, Get Noticed and the founder of the Internet Marketing Business School.Discover the Secrets to Marketing Your Business on the Internet!http://www.webmarketingsa.comSubscribe to his newsletter, "Net Novice Sagas", where he shares the lessons he learnt marketing an African Craft web site since 1997.http://www.webmarketingsa.com/archives/==================================================.
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